Make moves and transforms data between apps with scenarios, filters, and routers. HookFeed skips the automation canvas when the goal is simple: clear visibility into webhook events.
Purpose
The job it's hired to do
Orchestrate work across apps: scenarios with modules, routers, iterators, and error handlers — built to complete jobs, not to polish a single notification.
Scenario runner
Tell you what happened, beautifully, on your schedule. Read-only visibility — no touching your data.
Single-mindedSetup
From sign-up to alert in your inbox
Pick modules, map bundles, add filters and routers, then test. Faster than code for many teams, still a builder workflow for each new event shape.
Module mapping
Pick a template → paste webhook URL in your app → done. Pre-built templates mean you never see a raw JSON field.
~5 minutesDigests
Batching multiple events into one notification
Digests are a pattern you assemble — aggregators, iterators, schedules — not a dedicated digest experience tuned for human-readable summaries out of the box.
Assemble it yourself
A core feature. Choose hourly, daily, weekly, or monthly. Events accumulate automatically and compile into a beautifully formatted summary.
First-class featureAlert Quality
What lands in your inbox or Slack
Module output tends to be field-centric. Readable sentences usually mean extra mapping, text modules, or helpers — more operations and more to maintain.
Fields, not prose
Human-readable, template-driven formatting. "New payment: $49.00 from jane@example.com." You get the message, not the data.
Designed for humansEnrichment
Turning raw data into readable alerts
Each lookup, iterator pass, or formatter adds operations. High-volume alerting can burn credits the same way multi-step Zaps burn tasks.
Operations add up
Templates handle formatting, labels, and structure out of the box. Currency conversion, date formatting, conditional fields — all built into the template, no extra cost.
IncludedPricing
What happens when volume grows
Operation-based pricing rewards light automation and punishes chatty workflows — webhook streams that should be cheap visibility can get expensive fast.
Volume-sensitive
Flat monthly fee by plan. 500 alerts/month on Startup ($29/mo), 5,000 on Team ($99/mo). Set a spending cap for overages. Know your bill before it arrives.
PredictableReliability
Failure modes and debugging
More modules mean more failure points — incomplete bundles, auth expiry, router mistakes. History helps, but you're still debugging a scenario graph.
Graph debugging
Webhook in, alert out. Fewer steps means fewer failure modes. If something goes wrong, there's one place to look — not a chain of steps to untangle.
Simple pipelineData Safety
Access level to your apps
Scenarios often include write modules. That's powerful for automation — and a wider blast radius than read-only alerting when something is misconfigured.
Writes in the path
Read-only by design. HookFeed receives webhooks and sends notifications. It never writes back to your apps, never modifies your data, never takes action on your behalf.
Read-onlyComplexity
Technical knowledge required
More approachable than raw code, still squarely an automation product. Non-technical users can succeed — until JSON paths, iterators, and errors need an owner.
Automation mindset
Built for the ops manager, founder, or marketer who connects the tools but doesn't want to become the tools expert.
Invisible and helpful
What it's for
The job it's hired to do
Orchestrate work across apps: scenarios with modules, routers, iterators, and error handlers — built to complete jobs, not to polish a single notification.
Scenario runnerTell you what happened, beautifully, on your schedule. Read-only visibility — no touching your data.
Single-mindedGetting your first notification
From sign-up to alert in your inbox
Pick modules, map bundles, add filters and routers, then test. Faster than code for many teams, still a builder workflow for each new event shape.
Module mappingPick a template → paste webhook URL in your app → done. Pre-built templates mean you never see a raw JSON field.
~5 minutesScheduled summaries
Batching multiple events into one notification
Digests are a pattern you assemble — aggregators, iterators, schedules — not a dedicated digest experience tuned for human-readable summaries out of the box.
Assemble it yourselfA core feature. Choose hourly, daily, weekly, or monthly. Events accumulate automatically and compile into a beautifully formatted summary.
First-class featureWhat the notification looks like
What lands in your inbox or Slack
Module output tends to be field-centric. Readable sentences usually mean extra mapping, text modules, or helpers — more operations and more to maintain.
Fields, not proseHuman-readable, template-driven formatting. "New payment: $49.00 from jane@example.com." You get the message, not the data.
Designed for humansFormatting and lookups
Turning raw data into readable alerts
Each lookup, iterator pass, or formatter adds operations. High-volume alerting can burn credits the same way multi-step Zaps burn tasks.
Operations add upTemplates handle formatting, labels, and structure out of the box. Currency conversion, date formatting, conditional fields — all built into the template, no extra cost.
IncludedHow you're charged
What happens when volume grows
Operation-based pricing rewards light automation and punishes chatty workflows — webhook streams that should be cheap visibility can get expensive fast.
Volume-sensitiveFlat monthly fee by plan. 500 alerts/month on Startup ($29/mo), 5,000 on Team ($99/mo). Set a spending cap for overages. Know your bill before it arrives.
PredictableWhat can go wrong
Failure modes and debugging
More modules mean more failure points — incomplete bundles, auth expiry, router mistakes. History helps, but you're still debugging a scenario graph.
Graph debuggingWebhook in, alert out. Fewer steps means fewer failure modes. If something goes wrong, there's one place to look — not a chain of steps to untangle.
Simple pipelineWhat it can touch
Access level to your apps
Scenarios often include write modules. That's powerful for automation — and a wider blast radius than read-only alerting when something is misconfigured.
Writes in the pathRead-only by design. HookFeed receives webhooks and sends notifications. It never writes back to your apps, never modifies your data, never takes action on your behalf.
Read-onlyWho can run it
Technical knowledge required
More approachable than raw code, still squarely an automation product. Non-technical users can succeed — until JSON paths, iterators, and errors need an owner.
Automation mindsetBuilt for the ops manager, founder, or marketer who connects the tools but doesn't want to become the tools expert.
Invisible and helpfulMake shines when you need visual automation — fan-out to several apps, iterate bundles, apply filters, and keep complex logic in one scenario. If you're orchestrating work across systems, it's a strong choice. HookFeed fits when the webhook already exists and you want dependable Slack or email updates without another automation bill that scales with operations.
Create your first alert in about five minutes. Free, no card required.
