Built by the team behind Churn Buster
After a decade running Churn Buster, we (Matt Goldman and Ken Johnson) kept running into the same frustrating problem. We’d want an alert from Stripe, SavvyCal, or our own product, and something always got in the way — the webhook was missing a field, Zapier added three steps of friction, or the notification was hardcoded and we needed an engineer just to change the wording.
We were building payment infrastructure for SaaS companies and we still couldn’t get the alerts we wanted without it becoming a project. So we built the thing we kept wishing existed.
We answer to our users, not investors.
HookFeed is bootstrapped and self-funded. We run a real business supported by our users, which means our incentives are simple: build something useful, keep people happy, don’t break things.
We move fast to deserve your trust.
We keep a deliberately small team, and don’t get caught up in meetings or long roadmap cycles. When users tell us something’s broken or missing, we fix it. Our background is in payment infrastructure — we’ve seen what reliability actually means at scale, and we bring that to everything we ship.
We built this for the people flying blind.
Most teams have a dozen tools sending data somewhere. Very little of it ever reaches the person who needs to act on it. HookFeed exists for the ops manager who’s tired of logging into three dashboards to confirm an order came through. For the founder who finds out about a failed payment from a customer, not from their own system. For anyone who’s ever built a Zap just to email themselves when another Zap runs.
We believe no-code teams deserve real visibility.
You shouldn’t need an engineering ticket to find out when something important happened. HookFeed is built for the people who use Zapier, Shopify, Stripe, and Make to run their businesses — people who are technical enough to connect the tools, but shouldn’t have to write code just to stay informed.
We hope HookFeed saves you from the next “wait, did that actually go through?” moment. We’d love to hear from you — help@hookfeed.com.
— Matt & Ken